This session explores how law firms can embed pro bono work into their culture, drawing on Asia’s long tradition of civil movements and litigation. Participants will hear practical strategies from leading firms and see real-world examples from Thailand and India that show how pro bono can become a core part of firm operations.

Through discussion and shared insights, attendees will gain actionable tools, resources, and peer guidance to strengthen existing programs or launch new pro bono initiatives, making legal support more accessible and impactful across the region.

Emi Rowse

Partner and head of Kudan & Partners’ Japan Practice

Cassandra Thomazios

Partner at MahWeng Kwai & Associates

Larissa Ann Louis

Partner at Azri, Lee Swee Seng & Co

Prashant Mara

Managing partner, BTG Advaya

Julia Mayerhofer

Co-Executive Director of PILnet

Sonya Kalnin

Partner at Watson Farley & Williams