Building a Thriving Pro Bono Culture: Strategies for Law Firms in Asia
Pro bono work has deep roots in Asia’s legal traditions, particularly through civil movements and litigation practice. Yet formalising pro bono programmes within the law firm presents unique challenges and opportunities. This interactive session brings together legal professionals from leading firms across Asia to share practical strategies for embedding pro bono into firm culture. Participants will learn from real-world examples, including successful models from Thailand and India, and will leave with actionable tools to strengthen or launch pro bono initiatives within their own organisations.
Facilitators
Joanita Britto Menon
Senior Legal Programme Manager Asia, TrustLaw and Thomson Reuters Foundation
Co-presenters
Alghiffari Aqsa
Managing Partner, Amar Law Firm
Emi Rowse
Partner and head of Kudan & Partners’ Japan Practice
Cassandra Thomazios
Partner at MahWeng Kwai & Associates
Larissa Ann Louis
Partner at Azri, Lee Swee Seng & Co
Prashant Mara
Managing partner, BTG Advaya
Executive Director, Jann 16 Foundation
Sonya Kalnin
Partner at Watson Farley & Williams